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Engaging Women Investors — The Intersection of EQ and IQ


2016 marked the first time in the United States that women controlled more personal wealth than men. By 2030, women are expected to control upwards of $30 trillion in personal wealth.1 With women’s personal wealth growing faster than ever before, creating meaningful connections with women investors is critical to the success of your business.

During this panel discussion, learn key insights and gain a deeper understanding of Emotional Intelligence—what it means, why it matters, and how a higher Emotional Quotient (EQ) is the key to building trust with women decision-makers. Learn important steps to increase your own EQ and tactical actions you can begin today to impact your business.

Emily Barczak, T. Rowe Price
Erin Sheehan, T. Rowe Price
Kristin Buikema, T. Rowe Price

1McKinsey & Company, “Women as the Next Wave of Growth in US Wealth Management,” July 2020.

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