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Lessons in Behavioral Finance: Familiarity Bias


If this year’s mega-cap technology stocks are keeping your clients from considering other investment opportunities, familiarity bias may be to blame. Omar Aguilar, PhD, has tips and strategies to help advisors keep clients on track.

Click Here to learn how to build Behavioral Finance into your practice with Biagnostics.

Schwab Asset Management™ is the dba name for Charles Schwab Investment Management, Inc. Schwab Asset Management is a subsidiary of The Charles Schwab Corporation.